Sports marketing Also know as sports advertising is a form of advertising that marketing professionals use to achieve their objectives. There may be to promote company’s products & services through sporting events, advertise sports brands & increase tickets sales or market a particular sport.
Sports marketing refers to the promotion of products, services or personalities. It’s symbiotic relationship where brands leverage the popularity & emotional connection of sports to enhance their visibility and appeal.
Sports sponsorship is a great way to increase brand awareness, especially considering that brand strength is a contributing factor for 60-80% of overall sales. It can improve your company image and prestige while associating your brand to events that your target market finds attractive.
Sports marketing strategy
Emotional connection sports evoke strong emotions. Associating a brand with a sport or sport personality can create a deep emotional connection with the audience.
Mass Appeal major sports events are watched by millions, making them an ideal platform for widespread brand exposure.
Targeted Demographics Different sports attract different demographics. Brands can choose a sport that aligns with their target audience.
Categories of sports marketing
1- Individual sport
2- Dual sport
3-Team sport.
Sports events, Sponsorship for sport player, Advertisement/ Branding in stadiums & facilities where sporting activities take place, sportwears etc.
Benefits of sports marketing
•Build brand awareness & new clients.
•Loyal is sky high with sport marketing.
•Getting a good return on investment(ROI)
•Develop a target audience.
Gifting Marketing
gifts are promotional item companies give away to encourage their audience to become customers or clients. Traditionally marketing Gifts include company branding, such as T-Shirts, Cup, Shorts, Lowers, Windcheater, Jacket, Raincoat, Umbrella, Dairy, Notebook, Calander, Bag etc.
A newer type of marketing gifts let’s recipient pick out items within a budget set by the brands/ Companies.
In short, marketing gifts are a great way to show appreciation and gratitude to both potential clients and long time customers.
Comprehensive corporate gifting strategy can do:-
☆Boost awareness of your brand & service or product offering.
☆Encourage customers loyalty.
☆Generate leads.
☆Increase both referral and sales.
☆Streng then relationship with other.
☆Improve the perception of your brand.
A good gift box is a cost effective easily distributed and a unique marketing tool it allows you to tell your company story from the outside.
Benefit of Gifting
•Improved perceived value of your brand.
•Everyday customers become brand ambassador.
•The message of appreciation is well received.
•Improved customers experience.
•Better brand awareness.
•Greater brand loyalty.
•Increased Sales & much more