Event Marketing
Event marketing describes the process of a themed exihibit, display, or presentation to promote a product, service, cause or organization. It leverages in person engagement to connect with customers.
Event-based marketing that focuses on creating & hosting that promote a product, service, or brand. Event-based marketing can take many forms, from product launch & trade show to more intimate events like meetups & workshop.
The 5 C's of event marketing
- Concept
- Coordination
- Control
- Culmination
- Closeout.
The 5 P's of event marketing:-
- Product
- Price
- Promotion
- Place
- People are a framework
Event marketing builds brand awareness.
Hosting Or participating in events is a key way for companies to establish and grow their brands.
Event marketing is very versatile strategy for promoting your B2B brand
Type of Events:-
•Conference
•Trade Shows
•Networking events
•Workshop
•Team building events
•Product launch events
•Charity events
•Internal corporate events.
Exhibition marketing
Exhibition marketing- Opportunities to attract business & communicate a consistent brand message to your audience about your products & services.
Exhibitions strat date back for into the 17th century but became popularized in Britain during the 19th century.
The power of exhibition marketing lies in its face to face hands-on-experience with customers. Most promote at exhibitions to generate leads or advance their company brand & image.
Type of Exhibitions:-
Solo exhibitions
Duo exhibitions
Group exhibitions
Museum exhibitions
Retrospective exhibitions
Art events exhibitions
online exhibitions.
Exhibitions are a powerful marketing tools They provide a platform to promote your product or service to a group that may have little or no knowledge of your services.
The importance of exhibitions allow you to reach a larger audience and promote your products and services
Benefits of exhibitions:-
☆Raise awareness
☆Meet new person
☆Networking Expand
☆Launch new product
☆Build your database
☆Staff training
☆Beat Competition